Grid exclusive logoFabric cashmereSize 36 * 200Color Apricot Black Bright Red Birch Brown Ch5bage8yr

Grid exclusive logoFabric cashmereSize 36 * 200Color Apricot Black Bright Red Birch Brown ChestnutAs the trend towards youthfulness in luxury goods becomes increasingly evident, B family has also joined the reform team. As the former creative director of GC, everyone is curious about how Riccardo Tisci, a designer known for high street fashion brands, will reform classic British clothing? Since joining B, Riccardo Tisci has been undergoing drastic reforms. Firstly, he suddenly announced the launch of a new logo and a T B print named after the founder on Instagram. This is the first time in nearly 20 years that B has made a disruptive change to the logo design. Unlike the serif font of the old logo in the picture, the font of the new B logo is simpler and more modern. The letter combination of “T” and “B” is also the founder of B, Thomas Burberry, who arranged the first letter of his name as expected. In order to warm up the show, the brand chose to promote this new style of the brand through various means around the world, pushing the brand’s debut to the peak of hot topics